ISSN 2411-0795
ISSN 2411-0795
Keywords: collecting, artistic and creative activity, «commercialization» of creativity, cultural attitudes, cultural behavior, value orientations, preservation of artistic heritage
Available in the on-line version with: 30.06.2025
Kalanki Andrea The System of Values and Functional Principles of Collecting in Italy in the 20th Century (on the Example of the Agnelli Pinacoteca). // Theory and History of Art. 2025. N 2, p.54–62 https://doi.org/10.24412/2411-0795-2025-2-54-62.
Currently modern civilization is witnessing a unique process of the cultural paradigm transforming, caused by qualitative changes in cultural attitudes, worldviews and values. The traditional attitude to works of art views them as valuable items, which is currently shifting to focus on the «commercial» aspect of creativity processes. These new approaches call for studying the way values may be represented in the sphere of collecting, taking into account that the personal and the social are combined both in creativity process itself and the dynamics of changes in the field. Though mass collecting is a widespread phenomenon in modern Italy, the fashion for particular items of arts is hypothesized to be the key driver for this process, rather than the gist of collecting itself. Moreover, the issues of preserving cultural heritage have gone beyond the field in question. The author uses the method of interdisciplinary approach to study the essential characteristics of the phenomenon of collecting.