Innara A. Guseynova

The historical background, dynamics and specific aspects of the Russian and Eurasian language situation of the Soviet period including language construction, updating of socio-political vocabulary and spontaneous counter processes ranging from the transformation of the Russian vernacular to the transformation of the titular languages of the Soviet republics are the topics of fundamental and applied scientific research. Such research is conducted at a new level of knowledge, taking into account the ambiguous experience (post)Perestroika studies, in which a critical understanding of the cultural specifics of the USSR was perceived as one of the steps towards integrating the post-Soviet space into a global world. The proposed article highlights methodological issues related to the development of this issue in the context of the formation of Russia as a state-civilization with cultural resources designed to form a modern communicative and discursive space in different types of the environment. The relevance of the article is caused by the need to rethink the Soviet and post-Soviet heritage, taking into account global changes in cultural sphere. The authors of the article use a comprehensive methodology based on a selection of empirical linguistic facts characterizing the language of the Soviet era, elements of discourse analysis and content analysis, definitional and contextual analysis. The results of the study are that the linguistic means of labeling the cultural aspect of the Soviet era have been identified in various types of modern institutional discourse broadcast in an open public space: in political, media, marketing and advertising.