Olga D. Bubnovene

The article discusses the scientific grounds for studying the artistic and figurative originality of the Ugra costume ensemble, the features of the aesthetic understanding of the world of the inhabitants of the region, the reflection of artistic objects in things of the world, the uniqueness of their compositional structure.

The preservation of a special attitude to the costume and jewelry among the Khanty and Mansi is due to the figurative meanings invested in them over the millennia, which were born in the process of understanding by a person himself and the world around him, and determining his place in this world. In assessing the potential of a costume as an object of art, scientific, cultural, and technological aspects matter. The general regularity of the costume of the Ob Ugrians can be clearly traced from the Bronze Age. It was a world-historical process of widespread distribution of agriculture, animal husbandry and metallurgy.

The ancient authentic basis of the material things of the Khanty and Mansi is a very important factor for considering the art-figurative archetype in the culture of the two peoples by means of art.