This article offers a medium-centered analysis of the practice of contemporary Russian artist Alexey Belyaev-Gintovt. It demonstrates that the graphic production mode serves as a mechanism for reducing form to a condensed emblem that operates "before the plot": it does not convince with arguments, but rather reinforces recognition and normalizes the proposed order. Drawing on Vilém Flusser's concept of the apparatus, the study interprets the graphic medium as a technical and compositional device that translates cultural quotations into stable mythologemes. The "comic grammar" of a number of works is separately described: the autonomy of the sheet as a panel with a completed replica and the assembly of meanings through the juxtaposition of sheets; repetition and variability are considered as a means of standardizing and serializing visual language. The methodology combines visual-iconographic analysis of serial works with a medium-based analysis of technological procedures and contextualization in discussions of metamodernism and post-Soviet conservative visuality. The scientific novelty lies in shifting the focus from the thematic description of images to an analysis of their action and modes of reproducibility; the practical significance lies in refining the tools for describing graphic apparatus, useful for visual research and curatorial practice.
Keywords:
Alexey Belyaev-Gintovt, graphic art, visual identity, mythologemes, medium analysis, contemporary art, mythologemes, contemporary art, post-Soviet art, Vilém Flusser